About
Agency seniority, in the work
Three years at a mid-sized digital agency (Matrix Group International) as Frontend Developer (2022-present). Second-most-senior of four WordPress developers: code review, mentoring, onboarding, estimates, and direct client communication. I can own a workstream, not just tickets.
Practice
Professional skills
- Client meetings and direct client communication
- Project estimates
- Code review — second-most-senior of four WordPress developers; reviewed and directed two junior developers
- Onboarding and mentoring new developers
Skills matrix
What I work in
WordPress
Three years, agency depth.
- Custom plugin development
- Hooks/filters architecture, background jobs, admin UIs.
- Custom Gutenberg blocks & patterns
- Vue + ACF blocks; block bindings.
- ACF
- Options pages, custom templates, block bindings, flexible content.
- Custom REST API endpoints
- Directories, secure proxies.
- Multisite
- Page builders
- Divi, Beaver Builder, Elementor, plus custom and legacy themes, including sites up to 10–15 years old.
- Migrations
- Legacy CMS → WordPress, scripted (database → CSV → PHP → custom post types and taxonomies).
- Integrations
- OAuth SSO, AMS platforms (Impexium, Fonteva, Growthzone, netForum, Membersuite, Nimble, Higher Logic), OpenAI APIs.
- Accessibility
- Scans and remediation — a genuine specialty as agencies need this for compliance.
- Caching
- WP Rocket, Redis, host-level (WP Engine, Kinsta) and builder caches.
- Image and asset optimization
- Imagify, SVG-first, minified JS/CSS.
Beyond WordPress
- Frontend
- React, Vue, Next.js.
- Backend
- Node.js, Python, PHP.
- AWS
- Lambda, DynamoDB, API Gateway, EventBridge, Secrets Manager, S3-adjacent workflows, AWS Personalize.
- IaC
- Serverless Framework, AWS SAM.
- AI
- RAG pipelines, vector stores, OpenAI APIs (chat, TTS), streaming responses.
Hosting & Tooling
- Hosts
- WP Engine, Kinsta, Pantheon, EC2 (SFTP deploys).
- Git
- GitHub, GitLab, Bitbucket.
- Local development
- LocalWP.