Pixel-perfect custom blocks, patterns, and themes your editors will love. Complex React/Vue frontends when the build calls for it. Migrations, integrations, and AI features when the big project lands. One senior dev who slots into your workflow on day one.
The problem
The build comes back “done” but the blocks fight the editor. The Figma file was treated as a suggestion. Anything past a template tweak gets a shrug — and you end up rewriting half of it in-house.
I spent three years inside an agency doing exactly this work, so I already know the rhythm: tight timelines, rightly picky designers, clients who will find the one breakpoint you didn’t test, and editors who need publishing to just work.
Hand me a design file, a legacy database, or an API spec. Get back finished work your team doesn’t have to touch.
Services
01
Pixel-perfect Gutenberg blocks, patterns, and templates — ACF-driven, built for a frictionless editor experience.
02
React- and Vue-powered blocks, admin interfaces, live directories, and app-like features inside WordPress.
03
Proper hooks/filters architecture, background job queues, polished admin UIs — built to be maintained.
04
Divi, Beaver Builder, Elementor, custom and legacy themes (including sites 10–15 years old). Maintenance, legacy rescue, estimates, code review.
05
Legacy CMS → WordPress, scripted and repeatable — thousands of records mapped into clean CPTs and taxonomies.
06
OAuth SSO, AMS/CRM-driven directories, third-party APIs — with secure proxy architecture so credentials never touch the browser.
07
Chatbots, AI search, content-to-audio, personalization — serverless AWS backends when the project outgrows a plugin. Win the AI project you’d otherwise turn down.
08
Audits and hands-on fixes, so compliance work becomes a line item you can sell instead of a scramble after launch.
Selected work
Flagship
A Vue.js resource directory built into MCAA’s WordPress site — 900+ resources migrated, SearchBlox search, editor-curated rows via ACF, and OpenAI personalization for logged-in members.
Why it matters to you: this is a WordPress build that behaves like an app — Vue frontend, search engine, AI personalization — and still hands full control to the client’s editors. It’s the feature that makes a redesign pitch stand out, delivered white-label.
A RAG-based AI chatbot product, architected and built as primary developer, now live on 6–7 client sites across two CMS platforms.
Why it matters to you: this is the project most WordPress freelancers can’t take. Your agency can sell it, and I can build it — white-label.
Conceived, built, and shipped a text-to-speech plugin on my own initiative — now running on 4+ sites with hundreds of posts converted to audio.
Why it matters to you: I identified the opportunity, proposed the solution, and took it from idea to production without needing a detailed spec handed to me. It’s now a deployed feature across multiple client sites.
Engagements
Your client never needs to know I exist. I work under your brand, in your tools, on your timeline.
Project-based builds, retainers for maintenance and on-call senior review, or overflow capacity by the week.
Second-most-senior WordPress dev on a four-person team: code review, mentoring, onboarding, estimates, client meetings. Hand me a workstream, not just tickets.
GitHub, GitLab, or Bitbucket. WP Engine, Kinsta, Pantheon, or EC2. I adapt to your setup — not the other way around.
About
I spent three years as the second-most-senior WordPress developer at a digital agency, maintaining 20–30 client sites and building everything from Elementor landing pages to an AI-personalized resource center for a national trade association. Now I bring that experience to agencies that need senior WordPress capacity without making another senior hire — with particular depth in complex integrations, migrations, and AI-powered features.
If your team is stretched, the backlog is growing, or a project just landed that’s bigger than WordPress usually gets — let’s talk.
FAQ
Yes — that’s the default. Your brand, your client relationships, my code.
Yes. Divi, Beaver Builder, Elementor, custom themes, and legacy codebases — including sites 10–15 years old.
Not my focus. If your work is commerce-heavy, I’m probably not your dev — and I’d rather tell you now. My sweet spot is association, nonprofit, B2B, and content-driven sites.
If you want me to. I’ve run client meetings and produced estimates for years, so I can be client-facing under your brand — or invisible. Your call.
A contained first project works well — a custom block build, a migration, an integration, or a plugin. From there, we can keep things project-based or move to ongoing overflow or retainer support.